Sainsbury’s has introduced an exclusive collection from British designer, Henry Holland, in stores and online to celebrate Pride month.
The Henry Holland x Bags of Ethics range, which includes a reusable coffee cup, water bottle and tote bag, will be available from the supermarket until September.
All made from 100% sustainable cotton and recycled materials, the collection features the Pride colours alongside the motto ‘proud to be me’.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Sainsbury’s head of diversity and inclusion, Richard Riley, said: “Sainsbury’s is committed to being a truly inclusive retailer and we recognise the importance of supporting our LGBTQ+ colleagues and customers.
“We are excited to bring Henry Holland’s Bags of Ethics collection to our stores, offering bright and sustainable products that can be used every day to all of our customers.”
Sainsbury’s will also be donating £25,000 from the new collection to akt, a charity that supports LGBTQIA+ young people experiencing homelessness or living in a hostile environment by providing access to employment, education and training.
Riley said: “We’re proud to support akt and hope this donation will help them in their incredible work to find safe homes and provide mentorship and training to young people in the LGBTQ+ community.”
Holland added: “Pride is a time for the queer community to come together and continue to advocate for equal rights for all – but also a time for the wider community to show their support and allyship.
“This sentiment is so integral to the amazing work of akt who work tirelessly to support young people who haven’t always felt that love and support from those closest to them and are facing or experiencing homelessness or living in a hostile environment.”
