Tea brand Tetley is launching new carton packaging to increase the sustainability of its products.
Following a £26m investment in the updated packs, the new Original, Decaf, Extra Strong and Gold cartons will be rolling out across supermarkets this month.
Transitioning from softpacks to the new design, 97% of Tetley’s packaging will now be reusable, recyclable or compostable as it looks to achieve 100% by 2025.
Made from 100% recyclable card and food grade inks, the new packs include no plastic outer film and can be disposed of through regular card recycling routes.
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The cartons are 25% smaller than competitive packs, resulting in easier transportation and more space on-shelf and in kitchen cupboards.
Tetley tea bags are also made from plant-based materials and can be sent for composting via kerbsire food collection for disposal.
“This is a major development for our sustainability programme on so many counts,” Tetley head of strategy deployment and sustainability, Cassie Shuttlewood, told NamNews.
“From using existing machinery at our factory and repurposing it to deliver new modern formats and plant-based tea bags, to the final execution of a compact pack, cleverly packaged with the requirements of both customers and consumers in mind.”
She addded: “We’re still on a journey of improvement, there will always be more to do, but we’ll take a moment to pause and celebrate the contribution so many people have made to introduce this format which will make a major difference here in the UK and other international markets.”
1 Comment. Leave new
26million pound investment ! What for ?
All they have to do is remove the cellophane outer wrap and should be saving money.