The Co-op is expanding its canned latte range with the introduction of a new caramel flavoured drink to its own-brand coffee label.
Launching initially for festivalgoers this summer, Ever Ground Caramel Latte (250ml) will be the third addition to the 100% Fairtrade chilled coffee range.
The new addition offers a “rich caramel flavour” and will be available alongside Co-op’s Ever Ground Latte (250ml) and Oat Latte (250ml) providing shoppers with a well-rounded choice of coffee flavours.
The drink is available to purchase from 600 retailer’s stores across the UK, priced at £1.90. However, the coffee is priced at £1.20 exclusively for Co-op members.
The convenience retailer is also launching a Co-op member competition this summer, where every membership card swipe will be automatically entered into a free prize draw to win a pair of tickets (with six winners in total) to one of the six Live Nation festivals: Download, Isle of Wight, Latitude, Creamfields, Reading and Leeds.
It comes as around three quarters (77%) of UK consumers claim to favour Fairtrade products over other alternatives, according to new research from the Fairtrade Foundation.
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The Co-op’s Ever Ground brand first launched in 2020 – providing consumers with an on-the-go Fairtrade coffee from it’s self-serve machines – with the aim of supporting farmers to grow their communities whilst investing in more sustainable farming.
“The initial launch of the Ever Ground brand has been received positively by our customers and members, demonstrating an appetite for convenient coffee that satisfies on taste and delivers on values,” Co-op’s strategic own-brand manager, Daniella Messer said.
“It’s convenience without compromise at Co-op and we’re consistently proving quality can be taken to go.”
The Central Co-op had previously launched a new range of wines in celebration of Fairtrade Fortnight.
She added: “We’re also kicking off the launch with our first ever own-brand festival competition, giving members and customers the chance to attend a Live Nation festival in 2024.
“For almost 30 years, Co-op has championed Fairtrade and pioneered ethical practices and we continue to use our own brand products to bring our members and customers better value, whilst doing the right thing for our producers and the planet.”
“Our customers can enjoy our 100% Fairtrade coffee safe in the knowledge that they are playing their part in helping communities across the world,” Messer concluded.
