Aldi’s volume of market share of frozen fish and seafood has soared from 12% to 14.3% in the 12-week period ending 14th May 2023.
The German discounter now sells more frozen fish than any other retailer in the UK aside from Tesco, overtaking frozen food retailer Iceland which saw its market share reduce from 14.6% to 13.7% over the same time period.
Additionally, Aldi is currently the only major retailer to show volume growth in the frozen fish and seafood category – with its volume market share of all frozen products also increasing from 12% to 13.4%.
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Last year, Aldi overtook Morrisons to become the UK’s fourth largest supermarket and recently achieved an all-time market share high of 10.1%, according to market research company Kantar.
Both discounters Aldi and Lidl now account for 17.8% of the total retail market share in the UK.
Aldi has also been recognised by Which? as the UK’s cheapest supermarket for the past 12 consecutive months, with the latest figures showing Aldi is £18.31 cheaper on a basket of shopping than the most expensive supermarket, Waitrose.
