Tesco shoppers are being encouraged to help an ongoing awareness campaign by raising funds to support medical research into food allergies.
Taking place between 3 to 11 June, the UK’s largest retailer is working with The Natasha Allergy Research Foundation by donating 10p from every Tesco own-brand Free From product purchased by customers throughout the week.
More than £270,000 has been raised for the Foundation since the start of the partnership in 2020.
All money raised through customer donations will help the foundation continue its research into reducing the risks of food allergies and raise awareness around ingredient labelling.
In March, bosses from 11 of the UK’s leading food businesses wrote an open letter calling for clearer rules on food labelling after the deaths of two Pret a Manger customers who suffered allergic reactions.
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Tesco is also an eight-time winner of the Retailer of the Year title at the annual Free From Food Awards.
Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse OBE, following the loss of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds not listed on the packaging.
“We’re thrilled that Tesco is supporting us for the fourth year running, helping us raise essential funds to deliver our mission to #MakeAllergyHistory and better the lives of up to 3 million people in the UK living with food allergies,” Tanya Ednan-Laperouse OBE said.
Head of health campaigns at Tesco, Oonagh Turnbull commented: “Tesco was the first UK supermarket to develop a Free From range to help customers with food allergies, or other special dietary needs to enjoy the food they want to eat.”
“Since its launch in 2003, our own-brand Free From range has grown to 176 products across all categories, many of which are award-winning,” she added.
“We are delighted to continue to support Tanya and Nadim, and the Foundation’s crucial and potentially life-saving research.”
