Unilever is partnering with Superdrug and Beauty Banks, a charity that provides personal care and products to people in the UK living in hygiene poverty.
For every two selected Dove products purchased at Superdrug, either in-store or online, Unilever will donate one product to the initiative. The campaign started on 19 April and will continue until 16 May.
In 2022, the Hygiene Bank reported that 3.2 million UK adults are affected by hygiene poverty and are going without washing, brushing teeth or applying deodorant as they can’t afford products.
Unilever UKI Personal Care general manager Chris Barron said: “We know that hygiene poverty remains a significant issue in the UK and affects the physical and mental wellbeing of many.
“We’re already on a mission to help build self-esteem and allow people to reach their full potential with our ongoing Dove project, so this collaboration will allow us to elevate this further.”
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As part of Dove’s ongoing Self-Esteem project, donating products through this campaign is another step in building positive body confidence.
“We have been working with Beauty Banks for the past five years donating and raising awareness of hygiene poverty and so it is great to be joining forces with Unilever too,” said Simon Comins, chief commercial officer at Superdrug.
Beauty Banks reported an 80% increase in demand for its services in 2022, and now partners with at least one charity in every county of the UK.
Over 400 Superdrug stores in the UK will host Unilever’s first in-store fixture with Beauty Banks. There are already 100 Beauty Bank donation bins in Superdrug stores where shoppers can also drop off new items, which are distributed to charities that are local to the stores.
