Aldi’s TV show, ‘Aldi’s Next Big Thing’ is set to return for a second series, with food and drink businesses battling it out for a Specialbuy listing.
The new series, which has been confirmed by Channel 4, will follow a similar format to its first series, which ran for six weeks last October.
Each episode saw one small British supplier awarded with a contract for its products to go on sale across the discount grocer’s stores.
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Since, brands including Crave, The Greek Farmer, Harrison & Griffiths Rum Cake and Freddie’s Farm have hit Aldi shelves.
“The response to the first series of Aldi’s Next Big Thing was overwhelming. We’ve had such positive feedback on showing shoppers behind the scenes, from tasting and developing products, to seeing them land on shelves,” Aldi UK managing diretor of buying, Julie Ashfield told KamCity.
“We are 100% committed to supporting British businesses and thanks to Aldi’s Next Big Thing, the British public can be a part of that too. I can’t wait to see what lands on our plates this series.”
Last week, the supermarket announced that Freddie’s Farm would be returning to Aldi shelves after securing its second large order with the retailer.
Freddie’s Farm co-founder, Laurie Fermor added: “Winning Aldi’s Next Big Thing has been absolutely life changing for us as a company and as a family.
“It’s like winning the lottery for a small business and to have the seal of approval from a company like Aldi is incredible. It has opened so many doors for us, and hopefully we are on our way to being a household name that families can trust.”
