Spar is giving shoppers a chance to win up to £3,500 with the launch of its new ‘Plant & Win’ app, where shoppers in Wales, central England and the Southeast can play to plant trees and win a range of prizes.
Partnering with environmental charity One Tree Planted, a tree will be planted in the UK for every Plant & Win app download, helping to fulfil both retailer’s to further their sustainability goals.
Plant & Win is aimed at shoppers aged eighteen and over and will be live in participating SPAR and Blakemore Retail stores across SPAR’s Meridian & Welsh Guild from 27 April to 17 May 2023.
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The app features a variety of games and ways to earn prize draw entries to win six Forest holiday breaks, including one grand prize of up to £3,500 and five breaks to value of £750.
Last year SPAR UK supported the international brand’s 90th anniversary celebrations by giving back to communities and planting 12,500 trees all over England with One Tree Planted.
The aim of the SPAR One Tree Planted campaign was to raise as much as possible to uplift local communities, reduce environmental impact and help to build a sustainable future for all.
From January to June 2022, SPAR UK planted sixty-six varieties of trees and plants including Elder, Monterey Pine, Apple, and Juniper.
“Throughout 2022 we launched a number of successful app games which were the driving force behind increasing in-store engagement. Our customers have responded really well to us, rewarding them with engaging in-store digital experiences,” A.F. Blakemore group marketing director, Sarah Ellis said.
“Our new Plant & Win app will be another big opportunity for SPAR stores and retailers to bring new customers into their stores with the chance to win prizes. It will also encourage everyone to do their bit for the environment and get as many trees as possible planted.”
Ellies added: “We are clear about the importance of nurturing our neighbourhoods and this exciting initiative will help bring us one step closer to fulfilling this.
Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing,” she said.