Asda is opening its first Deliveroo HOP site in Tottenham Hale (North London) next month, as it extends its partnership with Deliveroo to a further 100 locations across the UK.
The new rapid-delivery site – based at the supermarket’s new ‘Asda Express’ convenience store in Tottenham Hale, which opened last December – will mean shoppers can have their groceries delivered in as little as 15 minutes.
Over 1,300 Asda products will be available through the new Deliveroo Hop service, which is initially being launched on a trial basis.
Asda says the trial is part of a wider strategy to bring “value and quality to more communities across the UK” by giving customers the opportunity to shop whenever and however they like.
“The trial will provide us with valuable insight into how we can look to leverage our new convenience stores to bolster our last-mile delivery options for customers,” said senior VP of ecommerce Simon Gregg.
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“This expansion will provide more flexibility to even more customers who will now have greater choice when deciding exactly how and when they shop with us, with a wide range of Asda products that can be delivered direct to their door on the same day.”
Asda will continue to own and manage the site while using Deliveroo’s technology and logistics network.
The news comes as the grocer expands its traditional Deliveroo partnership to an additional 100 stores. Over 350 of its UK stores will now offer Deliveroo as a delivery option in less than an hour.
The retailer first partnered with Deliveroo in August last year.
Asda’s partnership with Deliveroo is aimed at bolstering demand for its convenience arm, Asda Express. The grocer plans to open 30 new convenience stores in 2023, with 300 in total by the end of 2026 as it sets its sights on overtaking Sainsbury’s to become the UK’s number two grocery retailer.
Deliveroo has also expanded significantly in recent months, as the London-listed food network has struck partnerships with Waitrose and Morrisons.
