Asda has announced its new partnership with Deliveroo to offer its customers speedy on-demand delivery of over 2,400 products.
The Big 4 grocer will initially be launching the service across 15 of its stores, including Wakefield, Leeds and Manchester in a bid to provide its shoppers with an increased number of delivery options.
The roll-out which will begin this month will see groceries including tea bags, cereal and milk available via the delivery companies app with a range of everyday items which have been price matched.
In reaching a larger range of its customers, Asda has also revealed that it aims to have this service available in 300 of its stores across the UK by the end of this year.
“We want to create more opportunities to conveniently shop favourite Asda products and offer the broadest range of delivery options of any grocer, giving customers the flexibility to choose how and when they shop with us,” Asda senior vice president of e-commerce, Simon Gregg said.
“Our partnership with Deliveroo will extend this further, as Asda customers across the UK will soon be able to get products delivered in as little as 30 minutes.”
Deliveroo director of grocery UK & Ireland, George Williams added: “Asda offers great value for money and we’re delighted that Deliveroo customers can shop from a huge range of products, bringing even more choice to families and households across the UK. All delivered to your door in minutes.”