The Food Foundation has released a new short film that aims to shed light on the reality and struggles that families are facing across the UK with the ongoing cost-of-living crisis.
Following the news that food and drink inflation now sits at 19.1%, the charity foundation produced a seven-minute film with a focus on a mother from Solihull named Melissa, who shares how soaring food prices have impacted her children.
The video, titled ‘They Know We Are Here’, was shot in Birmingham last month and features Dr Ewan Hamnett, a GP who has been working in Birmingham for nearly 30 years.
Dr Hamnett highlights the fact that unhealthy food is cheaper than healthy food, meaning those with limited income have no choice but to eat diets which will damage their health in the long term, leading to significantly increased costs for the NHS.
He said: “The cost of this will fall on government. It’s a false economy. So to not invest in people’s lives is crazy because you’ll have the health and social care costs later in life.”
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According to The Food Foundation’s Food Insecurity Tracker, food insecurity has doubled in the last year, with 9.3 million adults (17.7% of households) experiencing food insecurity in January 2023.
Additionally, over a quarter (27%) of UK households with children under the age of four experienced increased food insecurity in January 2023.
The food charity is now calling on retailers to do more to support access to healthy essentials as families struggle with the cost of living, including encouraging retailers to pay the Real Living Wage, making it easier for people to afford the food they need.
As part of the Kids Food Guarantee, the company is also calling on the government to expand and strengthen nutritional safety net schemes including free school meals and Healthy Start.
Melissa, mother from Meriden (Solihull), said, “Prices at the moment are making it impossible for me to afford healthy food for my family, let alone feed myself, and I know it will have an impact on my children’s lives.
“There are so many children living in poverty and adults going without meals, but the shame associated with struggling means very few people speak out. I want MPs to try and understand just how much the cost of living crisis affects everyone, every day – especially people who are on low incomes. They know that we’re here, but they don’t see us,” she said.
Tom Kerridge, British chef, said: “This powerful film captures the daily struggle that millions of households are dealing with, and it’s a disturbing reality to confront.
“It seems impossible that in the sixth biggest economy in the world, so many parents are unable to afford the most basic essentials for their children and are skipping meals themselves.”
Kerridge added: “All children should have enough nutritious food so they can grow and learn. I hope the government takes this film seriously, and responds with measures to effectively tackle the cost of living crisis so everyone in the UK has access to a healthier diet.”
Executive director of the Food Foundation, Anna Taylor said: “Food insecurity rates have doubled in the past year and one in four households with children are affected. The government must do more.
“It must ask supermarkets to explore what they can do to make nutritious food affordable to low-income families. It must promote payment of the Real Living Wage by big employers.
“It should be heavily promoting the Healthy Start scheme as currently one in three people eligible are not registered. It should expand free school meals to all children living below the poverty line and it should rapidly review the adequacy of benefit payments so they are sufficient to guarantee basic living costs.
“The National Food Strategy independent review was a considered and evidence-based set of proposals on what needs to change in our food system, so healthy and sustainable food is accessible to everyone.
“Yet the government has just chosen a small number of actions to take forward, thereby dodging the important challenge of thinking about the system failures that we are experiencing and how they can be fixed.
“Escalating food price inflation shows the consequences of inaction and should be a wake-up call to the fact that the food system – both its resilience to shocks and its impact on our health and environment – is in urgent need of systemic change which can only be achieved if the government has a clear vision for reform and the leadership to back it.”
