Freddie’s Farm, the winner of Channel 4’s hit TV show Aldi’s Next Big Thing, has returned to Aldi shelves after securing its second large order with the retailer.
Available as part of Aldi’s Baby Event, the snacks are available in all of the German discounter’s stores across the UK now.
The dried fruit snacks are made with only British produce, and satisfy a sweet tooth while also providing necessary nutrients and energy (RRP – £2.29, 5x20g).
However, considering this is one of Aldi’s Special Buys, shoppers will need to act fast as they are subject to availability.
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Charlie Fermor, 35, and his wife Laurie, 34, landed the contract of a lifetime on hit Channel 4 series Aldi’s Next Big Thing last November.
After first hitting shelves last November, the healthy children’s snacks are returning in two flavours, punchy Apple and sweet Raspberry.
The fresh fruits have been dried to create a sweet and chewy texture, with no added sugars or preservatives, designed with hungry children in mind.
The bite-sized treats also come in fully recyclable packaging, so shoppers can also choose a snack that’s good for them as well as the environment.
“We knew that the Freddie’s Farm snacks were something special when they arrived at Aldi HQ, and after introducing them to stores, it’s great to see that our shoppers agree,” managing director of buying at Aldi UK, Julie Ashfield said.
“Re-listing them was an easy decision. It’s a British product, made by British suppliers, and a healthy snack that I’d happily give to my children.”
Co-founder and co-director of Freddie’s Farm, Laurie Fermor added: “Winning Aldi’s Next Big Thing has been absolutely life changing for us as a company and as a family.
“It’s like winning the lottery for a small business and to have the seal of approval from a company like Aldi is incredible. It has opened so many doors for us, and hopefully we are on our way to being a household name that families can trust.”
Laurie Fermor concluded: “We will never be able to thank Aldi, and Julie, enough for believing in us. This second order from Aldi means more than the first to be honest, all our hard work was worth it! Hopefully it’s one of many more to come.”
