Asda is launching its biggest Ramadan collection yet, offering Muslim customers a wide selection of products for this year’s celebrations, including Eid Krispy Kreme doughnuts, partyware and offers on food and drink.
As Eid al-Fitr is expected to be celebrated on 21st April, Asda is helping families prepare to indulge and celebrate with loved ones after a month of fasting and reflecting.
The big 4 grocery’s Eid range includes confectionary, frozen party food, drinks, fresh fruit & vegetables, gifts, party décor or even bedding at selected Asda stores and online.
Subscribe to Grocery Gazette for free
Asda announced last month that its Ramadan collection will feature in 150 stores nationwide, an increase of 47% from last year.
For gifting friends and family, three new Eid Krispy Kreme doughnuts will be available at selected Asda stores until 23rd April.
More gifting options include bespoke Eid flower bouquets (£6) also available at selected stores from 18th April. Other sweet treats on offer include such as Large Milk Chocolate Toblerone (£4) and Bodrum Turkish Delights (£1.50).
To cater to all celebrations this Eid, Asda has amazing offers on popular items from home baking favourites such as Betty Crocker brownie mix (£2.50), and cookie mix just (£1.75).
Fresh fruit and veg options such as bunched methi (£1), Asda Growers Selection Giant watermelon (£4.50), and Asda loose plantain (£0.70).
Additionally, when buying 8 frozen products, customers will get £1.50 back in their cashpots from RIYA frozen parathas (£3) to Taj frozen ginger (£0.90).
A spokesperson at Asda commented: “We’re really excited to help our Asda customer celebrate Eid by offering a breadth of choice across food, partyware, gifting and décor all available under one roof, at Asda”.