Naked Smoothies has expanded its existing range of breakfast smoothies with the launch of two new flavours: Naked Strawberry & Banana and Naked Pineapple & Passionfruit.
The UK smoothie brand, from Tropicana Brands Group, said the range comes in response to consumer demand for more simple flavour combinations at breakfast time – as 38% of smoothies drank in the mornings.
The two smoothies are available in 300ml and 750ml bottles, and are now being stocked at Tesco, Sainsbury’s and independent stores.
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In related news, Tropicana expanded its range of natural breakfast juices with two new flavours in February – Strawberry & Banana and Pineapple & Pink Guava Crush.
Both Naked Strawberry & Banana and Naked Pineapple & Passionfruit are packed with vitamin C and provide one of your five a day. The launch is also the first in Naked’s new brand packaging, which features a more premium look and feel.
Both drinks are also being supported by a media campaign to highlight Naked’s new brand platform, encouraging drinkers to make their mornings more colourful.
“Naked Strawberry & Banana and Naked Pineapple & Passionfruit are the newest additions to the Naked range, packed with a spectrum of carefully selected fruits and bursting with flavour for a morning pick-me-up,” head of marketing at PepsiCo and Tropicana Brands Group, Charlotte Ashburner said.
She added: “Created with morning drinkers in mind, we’re delighted to bring these new breakfast smoothies to market, created with simple but delicious ingredients that do not compromise on taste.”
