Sainsbury’s customers are unhappy with its new vacuum-sealed meat packaging that reportedly ‘destroys’ the product when opened.
The supermarket chain updated its mincemeat packaging in an industry-leading move to cut plastic and hit net-zero targets, but some vocal customers now feel the new wrapping is having an impact on the taste and texture of the meat.
The move looks set to save 450 tonnes of plastic annually – but shoppers are calling for the old packaging to return.
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The switch will see a minimum 55% reduction in plastic per product and it is the first move of its kind by a UK supermarket, as reported by The Manchester Evening News.
One customer took to Twitter to say that the mincemeat now resembles “mush, dog food, or mince the texture of a single giant burger” due to the vacuum-sealed packaging.
@TheLastLeg #isitok that Sainsbury’s have switched to non recyclable packaging for meat products which now resemble mush, dog food or mince the texture of a single giant burger due to vacuum packing (multiple photos currently available on Twitter)? pic.twitter.com/NvulZrmzZg
— elaine lee (@the3lees) March 1, 2023
Others have complained about the move made by Sainsbury’s, with one saying it is “not mince at all now” and that the product “has now been destroyed and is now a slab of compressed meat.”
Another customer claimed: “Its a sticky lump of goo, all the texture gone in the vacuum. The new packaging is inappropriate for a freeflow minced beef product.”
A spokesperson for Sainsbury’s said: “We are always looking for new ways to innovate packaging to meet our ambitious plastic reduction targets.
“Our new vacuum-packed beef mince packaging uses 55% less plastic and saves over 450 tonnes of plastic a year, without impacting taste or quality.”
Director of product and innovation at Sainsbury’s, Claire Hughes said earlier this year: “We know our customers expect us to be reducing the use of plastic across our products and we’re constantly looking for new ways to innovate to meet our Plan for Better plastic reduction targets.
“We strive to be bold in the changes we are making, which is why we’re pleased to be the first UK retailer to vacuum pack all our beef mince range without impacting the quantity or great quality of product that our customers expect.
“This is the latest in a long line of changes we have pioneered in the space working collaboratively with our suppliers, and customers can expect much more to come from Sainsbury’s.”