Aldi to roll out Seven Bro7hers fruit beers in stores nationwide
Aldi is set to launch two fruit beers from Salford-based brewery, Seven Bro7hers across stores next month.
Available in Watermelon Wheat Beer at 4.5% ABV and Passion Fruit Pale at 5% ABV, both have been adapted and branded exclusively for the retailer.
The 440ml cans which are vegan and infused with fruity undertones will be rolling out in 850 of the discount retailers stores nationwide at RRP £1.79.
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“This latest deal has been a fantastic opportunity for Seven Bro7hers to collaborate with a major retailer,” CEO, Keith McAvoy said.
“We have taken two of our most popular, award-winning beers, and adapted the recipe to make something unique for Aldi customers – working together to ensure we craft delicious beers that tap into their consumer price point.”
McAvoy added that the listing broadens the brands audience reach and “provides a new channel of drinkers” for its beers.
“The deal solidifies our position as one of the fastest growing craft breweries in the UK.”
Since the brand was founded in 2014, it has since secured listings nationwide at Big 4 grocer Asda, in select Co-op and Spar stores, as well as at Booths and Amazon.
