Aldi is to offer free hot cross buns to shoppers after Greggs revealed it is no longer including the seasonal treat on menus this Easter for the second year running.
To give disappointed fans of the bakery chain a boost, the German discounter is now giving 1,000 lucky customers the chance to get their hot cross bun fix by offering a £5 voucher to customers, redeemable in any of its stores across the UK.
With Aldi prices starting from just 16p a bun, Greggs customers will be able to scoop up a total of 30 buns with their free voucher.
To make the most of the deal, fans simply need to screenshot their Greggs app homepage and send it to this designated email address: [email protected], along with their name and address.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Customers can use their voucher to try Aldi’s extensive range of hot cross buns, which include the luxury fruited hot cross buns (£1.25, 4 pack) and the salted caramel blondie chocolate hot cross buns (£1.25, 4 pack).
Additionally, Aldi is launching a new caramelised biscuit and Jaffa hot cross buns (£1.29, pack of 6), which land in stores on 16 March.
Managing director of buying at Aldi, Julie Ashfield said: “We’d like to reassure hot cross bun fans that Aldi’s shelves will be suitably stocked this Easter – we even have enough to cover Greggs fans too!”
It comes as Aldi is set to invest over £400m as part of its hunt for new and refurbished sites across the UK. The discount grocer currently has more than 990 stores but looks to meet its current target of 1,200 sites across the UK in a bid to reach more shoppers.
