Sainsbury’s to stock Little Mistress clothing brand

Sainsbury’s has launched a retailer partnership with womenswear brand, Little Mistress to stock its new SS23 collection via the supermarkets own online clothing brand, Tu.

Little Mistress creates standalone clothing and white label collections for many retailers across the high street and is now the first UK brand to sell through John Lewis, M&S, Next, JD Williams, Matalan, ASOS and Big 4 grocer Sainsbury’s.

The brand is set to be stocked online and in selected stores later this year.

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“We continue to adapt our collections to respond to demand from our retail partners and customers alike whilst driving our existing collaborations with talent.,” Little Mistress CEO and founder, Mark Ashton said.

He added that the brand can offer “big retailers’ exclusive colours and styles at sharper prices which has proved increasingly important throughout the cost-of-living crisis.”

This also comes as Little Mistress considers the partnership to be a key retail move, with the brand “having a strong presence of fashion product,” seeing it “reach a new demographic.”

“Sainsbury’s is one of the UK’s most loved and trusted retailers which has developed a respected reputation in the fashion market with its Tu brand.



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