Starburst launches HFSS compliant Fruit Squares


Mars Wrigley confectionary brand, Starburst has launched new Fruit Squares which are HFSS (high in fat, salt or sugar) compliant.

The first of the brand’s HFSS-compliant fruity confectionary, the soon-to-be-launched products are made with real fruit, are high in fibre and vegan.

Available in a Fruit Mix varient which includes apple, strawberry, blackcurrant and orange flavours, as well as Topical Mix which consists of pineapple, mango, passionfruit and lemon, the snacks look to meet the growing femand for healthier, innovative confectionary.

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Rolling out in Morrisons from 27 February, the Fruit Squares will also be available from Big 4 grocer Sainsbury’s in later months at RRP £1 for a 25g pack.

“The launch of Starburst Fruit Squares is a response to the ever-evolving confectionery landscape, particularly at a time where HFSS regulations are impacting the sector,” Mars Wrigley marketing director, Kerry Cavanaugh said.

“As fruity confections are growing at +17% year-on-year, the Starburst brand is a perfect platform for Mars Wrigley’s first HFSS-compliant fruity confectionery venture, bringing an additional audience of 1.4 million to the sector.

“We’re pleased to provide a front-of-store-compliant confectionery product to retailers that continues to drive innovation across the fruity confectionery category.”



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