Ferrero Rocher UK is launching a new range of premium ice creams with Raffaello.
The new frozen selection includes a trio of new flavours, comprising of Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello will be available as premium ice cream sticks for consumer’s treating moments.
The UK ice cream market continues to expand, with chocolate ice cream sticks worth £26.4m. Ice cream is also the largest group within the frozen category in the UK – at a 23.3% share – worth a total £1.4bn.
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As Ferrero continues its ambition to become a major player in sweet packaged foods, this launch provides an opportunity to expand its portfolio and tap into a new category.
Backed by a £2 million marketing campaign, the new ice cream flavours will target younger adults and offer shoppers more variety within the frozen aisle.
Encompassing the signature taste of Ferrero Rocher, the new Ferrero Rocher Classic and Ferrero Rocher Dark ice creams are coated with crunchy hazelnut pieces and filled with hazelnut flavoured ice cream.
The Raffaello ice cream sticks comprise of a crispy coating with a sprinkling of coconut shavings and crunchy almond pieces with coconut flavoured ice cream.
Ferrero ice creams will be available across grocery and convenience sector from this month, with an RRP of £2.00 for single sticks and £4.75 for multipacks of four.
“Ferrero Rocher and Raffaello are well-loved and trusted brands by many, and, as a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream,” UK & Ireland sales director at Ferrero, Jason Sutherland said.
He added: “It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category.
“As we approach the warmer months, it’s the ideal time for retailers to offer their customers something new and summer remains a pivotal season which accounts for almost half of annual category sales.”
The news comes as Unilever are being urged by campaigners to withdraw its Magnum ice creams from Russian markets, which they claim are helping to fund Putin’s regime and their invasion of Ukraine.
