Plant-powered food brand, allplants has re-launched its ‘Not At School Dinners’ campaign to help fight holiday hunger this half term.
The initiative looks to help thousands of families across the UK who rely on free school meals and will go without this aid during half term, particularly amid the added pressures of the cost-of-living crisis.
This comes as food inflation hit the highest rate in the food category on record in January 2023 to 13.8%, up from 13.3% in December, according to data from the British Retail Consortium.
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The brand has pledged to continue this throughout every school holiday until the government extends free school meals to children who need them between term times.
For every donation made by a local community, allplants will match a meal and deliver this to almost 1,500 families in North London where children eligible for free school meals will be at home for half term.
Customers can donate plant-based meals delivered to families through allplants’ partnership with The Felix Poject and City Harvest.
During the most recent ‘Not At School Dinners’ campaigns which ran during the 2022 October half term and Christmas holidays, over 11,000 meals were donated to children.
This comes as retailers including Tesco, Asda, Aldi, Iceland, M&S and Morrisons have also launched half term initiatives to help households keep the costs of school holidays to a minimum over the coming week.
