Nisa is investing £6 million into the wholesale price (WSP) of more than a thousand branded products as part of an ongoing strategy to further support its retailers.
The wholesale retailer is using market data to identify key products across the most important ambient categories to independent retailers within the convenience sector, such as beers, wines, spirits, soft drinks and tobacco.
This includes a £6.62 saving on a case of 4 pack Carlsberg Export (pint), a £5.97 saving on a case of Hardys VR Chardonnay and a £1.48 reduction on a case of JPS Players Real Red King Size.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
The prices went live for Nisa customers on 11 February with changes being made to base WSP as well as some current promotional prices being reduced.
Newly appointed managing director of Nisa, Peter Batt, has committed to further develop the customer offer as part of its mission to be the independent retailer’s partner of choice, and this significant investment further supports its retailers.
“I’ve been really clear since taking on this role that Nisa retailers are at the heart of all our decisions and that I’ll listen to their feedback and will deliver on everything we said we would,” Peter Batt said.
“We know we need to invest in price during these challenging times, and that’s why we’re pleased to be able to provide better wholesale prices into categories which drive high footfall for our retailers, allowing retailers to protect their margins at a time when most business costs are escalating.
“This price investment is only the beginning of the support we are committed to providing our retailers throughout 2023 and beyond.
Owner of Nisa Local Dallam Stores in Warrington, Mike Sohal added: “Some great work has been done here by the team at Nisa under Peter Batt’s leadership by simply listening and understanding us independents.”
In September, Nisa made a £5 million investment into its Co-op own brand pricing which saw more than 1,000 price reductions, to help consumers battling against rising prices and household bills during the cost-of-living crisis.
It comes as over £1 million was donated to local communities across the UK last year through Nisa’s Making a Difference Locally (MADL) charity.
