Nisa is making a £5 million investment into its Co-op own brand pricing to help consumers battling against rising prices and household bills during the cost-of-living crisis.
The investment will result in over 1,000 lines dropping in price, including the top 100 most-frequently purchased products, such as Co-op Fairtrade bananas, free range eggs, carrots and pasta.
Commenting on the first move to be announced under his leadership, newly-appointed managing director Peter Batt said: “Co-op own brand is absolutely key to our offer for independent retailers, more so than ever before as shoppers struggle with the increasing cost of living”.
“This investment in the price of more than 1,000 Co-op own label products will support our retailers, ensuring they stay competitive, helping them to drive sales and margin during ever-challenging times.”
The new prices will be live to Nisa retailers from next week.
The convenience chain is also introducing a Core Essentials range of 330 Co-op own-brand lines which form a comprehensive own-brand collection, offering quality and value for shoppers as well as good margins for independent retailers. The range will be available at all Nisa stores across the UK.
Co-op brand planning and communications manager Jonny Lambert explained that the Core Essentials collection is made up of up key convenience lines that Co-op believes “are most important in the customer offer”.
“The intention of the Core Essentials range is to provide independent retailers with a comprehensive list of recommended products they should consider stocking to ensure they have a strong, basic own brand offer for their shoppers,” he said.
The Co-op has also developed two bolt-on packages (one value, one premium) to supplement the Core Essentials range, which will allow retailers to cater for their store’s individual demographic.
