Aldi Scotland has launched an exclusive online dating service to help its shoppers find romance this Valentine’s Day.
The ‘Al-Date’ platform which launched today (10 February), provides personalised chat up lines based on a users love type, testing the theory that the way to a person’s heart is through their stomach.
The idea is also inspired by the discount grocer’s recently launched range of Valentine’s Day products, which includes items such as a love heart-shaped Lorne Sausage, Sirlion Steak, Scottish Vintage Cheddar Cheese and Chocolate Mini Cupcakes.
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“Dating can be as tough as an overcooked steak, but on the most romantic day of the year, everyone deserves a wingman to help them in love,” Aldi Scotland spokesperson, Olive Yew said.
“Whether you are looking to spice things up with a long-term partner, turn up the heat on a new relationship or simply make that initial approach, our Aldi-inspired chat up lines are an easy way to break the ice.
“Food plays such an important role in modern dating, and once again we have an exceptional range of special Valentine’s Day products on sale at everyday amazing Aldi prices.”
Yew added that most of Aldi’s Valentine’s Day products are created in Scotland with local producers, working with “over 90 Scottish suppliers who use the highest quality ingredients and produce from the country’s rich larder, and we bring them to shoppers’ plates at unbeatable prices.”
