Kraft Heinz has partnered with Wunderman Thompson Spain to launch its new Pan-Asian meal kit and ingredients brand, Sosu from Amoy.
The meals which are ready to eat in 15 minutes, have been designed to appeal to a variety of tastes across the UK’s multicultural population.
The four meal kits include Yakisoba Noddle, Donburi Rice, Bibimbap Rice and Korean BBQ Noodle, each retailing for £3.50.
Every kit also includes cooking sauce, paste and dry seasoning, available via Big 4 grocer Tesco.
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The Sosu’s launch campaign which has been created by Wunderman Thompson Spain, is set to debut with out of home advertising and a series of media posts with the taglines ‘So Easy, So Sosu’, ‘So Tasty So Sosu’ and ‘So Bold So Sosu’.
“With Sosu, we offer affordability and practicality, without compromising on appetite and quality,” Kraft Heinz New Ventures growth manager, Alessia Tarantino said.
“These meal kits and range of products will allow consumers to eat well and explore new recipes, without taking too much time out of their already busy days. That’s the beauty of Sosu.”
Wundermand Thompson Spain creative director, Irene Vidal added: “Sosu is a new brand, so we wanted to be very direct when debuting it to the world, to ensure consumers remember it and ultimately, pique their interest in trying it. So, we put the branding to work, starting with the name.
“We opted for a tone and a brand personality far removed from the competition, aspirational and minimalist, like the product itself. This launch campaign has been our way of spreading the word: don’t let anything intimidate you, try something different and be inspired to cook pan-Asian at home.”
