Yeo Valley’s venture-capital fund has backed The Curators takeover of UK snack brand Cheesies with a “significant contribution”.
Although the contribution is undisclosed, Just Food reported that the dairy company said it was impressed by The Curators’ “vision to build a leading functional snacking brand.”
The acquisition will see the savoury snack business growing its high-protein, low-carb snacking portfolio, which currently features a variety of pork puff flavours.
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Cheesies, which was launched by former Innocent employees David Folkman and Craig Jones, includes a product range of cheddar, gouda, red leicester, chilli, emmental and goat’s cheese snacks, made entirely from cheese which is dried and baked.
“We are excited for The Curators to lead Cheesies into its next stage of growth and to support them to capitalise on the synergies across both brands,” Yeo Valley CEO, Tom Wright said.
The Curators co-founder, Max Rees added: “Bringing Cheesies into our portfolio gives us even more opportunity to drive our vision of supercharging savoury snacking.
There are a number of synergies between the two businesses. We are looking forward to building on the strong online momentum they have achieved, while using our experience to accelerate growth plans for the range in retail.”
