Waitrose has launched two wrap-free bouquets for Valentine’s Day, as it looks to remove unnecessary packaging and limit single-use plastic.
Giving customers the option of shopping more sustainably, the wrap-free Premium Valentines Rose Bouquet and Rose & Lily Bouquet will be protected in a layer of Fatsia palm leaves instead of cellophane.
The upmarket retailer has also replaced the rubber band that would normally hold the stems together with a reusable, natural twine.
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The flower food will come in a paper-based sachet which is widely recyclable, with both bouquets available for order through Waitrose Florist.
“As part of our efforts to remove unnecessary packaging where we can, we are delighted to offer our customers an environmentally friendly option this Valentine’s with two wrap-free bouquets,” Waitrose head florist, Chris Wood said.
“These bouquets are protected by Fatsia leaves instead of cellophane, so customers can still expect to see a truly stunning arrangement of flowers, just minus the plastic.
“We’re so proud of these eco-friendly bouquets, not only are they kinder to the planet, they showcase our extra special Foundation Explorer red roses which give back to Kenyan flower farmers, so you really can share the love this Valentine’s Day.”
This comes as Waitrose it is to replace its small wine bottles with aluminium cans in a bid to save over 320 tonnes of packaging.
The majority of small wine bottles, which are currently sold in glass bottles, began the move to aluminium cans on 15 January.
