Free drinks app Dusk has partnered with leading UK no-alcohol drinks brands to give away tens of thousands of beers and mocktails for Dry January.
In its biggest non-alcohol campaign to date, Dusk will be working with Peroni Nastro Azzurro 0.0%, Lucky Saint and Adventure Bar Group to allow consumers participating in Dry January to enjoy premium, non-alcoholic beverages for free.
Throughout the month, Dusk users can access free non-alcoholic cocktails via Adventure Bar Group venues, including Tonight Josephine, Bar Elba and Escapologist bars.
Over 3,000 free beers are also available across Laine’s in London and Brighton, while Greene King is offering Lucky Saint in select venues later this month.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
As of yesterday (16 January), Dusk app’s users can also try one of 5,000 free Peroni Nastro Azzuro 0.0% beers across Fullers and Metro Pub Group.
“We know people are increasingly opting for low and no alcohol options as part of a balanced lifestyle when socialising in and outside of home,” Asahi UK marketing director, Sam Rhodes said.
“That’s why we’re excited to team up with Dusk to offer thousands of people across the UK the refreshing Italian taste of Peroni Nastro Azzurro 0.0%, helping them to live every moment with friends.”
Dusk CEO and co-founder, Sophie Abrahamovitch added: “With UK sales of low and no-alcohol beers almost doubling in the last five years, the category is solidifying and we’re seriously excited to be working with these non-alcoholic brands and UK bars to kick off the new year.
“We love supporting exciting new categories, flavours and trends, and 2023 will be no different.
“The new year is always a challenging time for the hospitality industry, but with a growing number of strong brands in the no and low alcohol space, we want to show our audiences that you really can enjoy an alcohol free night on the town, without sacrificing any of the fun or flavour.”
