Kind Snacks have partnered with Costa Coffee to launch new low-calorie snack bars across 1,500 Costa Coffee UK stores.
The collaboration, which is live in select stores now, is aiming to offer customers on-the-go snacks such as its dark chocolate nuts & sea salt bar, alongside its caramel nuts & sea salt bar from the snack food company’s new Thins range.
The partnership builds on the coffeehouse chain’s own food and snack range which offers customers a variety of choice for sweet treats.
Subscribe to Grocery Gazette for free
As the UK’s fastest growing snack bar brand, Kind Snacks is joining Costa Coffee’s confectionary range at a pivotal time.
Alongside this launch, Costa Coffee has unveiled a whole host of new product lines as part of its new January menu.
“We’re thrilled to announce our partnership with Costa Coffee; it’s a very exciting step offering Costa Coffee customers a nutritious snack choice for 2023,” head of marketing at Kind Snacks UK, Audrey Arbeeny.
She added: “We look forward to working together with the Nation’s Favourite Coffee shop. This is a great opportunity to further spread KIND’s brand ethos and encourage kindness in the new year.”
A Costa Coffee spokesperson said: “We are delighted to say that we have just launched our new January menu across stores and as part of the new range, we are excited to have partnered with Kind Snacks to offer our customers two new delicious snack bars.
“We are sure they will be a big hit with our customers and are the perfect pairing to go alongside a Costa coffee.”
The news comes as Mars has unveiled new packaging across its range of Kind snack bars which will now incorporate recycled content made from advanced recycling.