M&S has revealed its product highlights of 2022, with Christmas party food, the Remarksable range and its own-label breakfast selection taking centre stage.
In its latest product report, M&S said it sold seven million packs of party food over Christmas, which was also the biggest driver of sales.
Of its M&S Collection party offering, almost a quarter of a million packs of Handmade Tiger Prans were sold, with sales of its Pulled Beef and Porcini Yorkshire Puddings almost doubling.
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The supermarkets Christmas Food to Order saw day one requests up 30% from last year, serving 440,000 customers during the period and making 2022 its biggest ever launch.
Over the festive period, ‘Food On The Move’ sales were up 25% on last year as M&S sold 5.2 million of these Christmas products.
Across the year as a whole, M&S’ Remarksable range, which includes over 100 everyday products benchmarked against its competitors, was up 27% in sales this year with these items featuring in 20% of shoppers baskets.
In looking to help customers save on dinners as consumers were trading down from eating out during the cost-of-living crisis, M&S’ £10 Steak Night Dine-In was its most popular ever launch, selling over 324,000 in the period.
The £12 pizza dine-in option was the most popular in the quarter, with over one million sold and 100,000 in the New Year week alone.
In response to its research which found that 75% of Brits have the same breakfast every day and 67% look to make it more interesting, M&S now has its biggest ever own-label breakfast range.
Earlier this week, adding to this offering, the retailer launched Magic Coffee in 330 of its cafés across the UK. Originating in Melbourne, Australia, the coffee features a double ristretto instead of a double espresso.
This news comes as M&S has revealed the food arm of the business “outperformed” over the Christmas period, as it reported “strong growth” across the company.
In the 13 weeks to December 2022, it saw a 10.2% rise in food sales, with like-for-like sales increasing by 6.3%.