Sports nutrition brand Myprotein has partnered with frozen food retailer Iceland to launch its first frozen meal-prep range just in time for the new year.
The range of 15 low-calorie, high-protein frozen meals and snacks will be stocked in over 1,000 Iceland stores and online, with prices starting from £4.
Some of the meal preps include Piri Piri Chicken, Jerk Chicken, Mac and Cheese, Katsu Curry and a Halloumi breakfast.
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An Iceland spokesperson said: “We’re constantly striving to bring our customers the best and we’re delighted to partner with Myprotein to offer delicious, nutritious and affordable healthy meal options for all our customers as we head into the new year.”
A spokesperson from THG Nutrition, added: “We are delighted to reveal our new frozen range in collaboration with Iceland, helping drive our range expansion for Myprotein customers while providing Iceland’s customers with access to the highest quality, curated nutritional frozen food.”
The news comes as Iceland Foods has lost its ongoing legal battle with the country Iceland over the frozen food retailer’s trademark name after the EU Intellectual Property Office (EUIPO) dismissed its appeal.
The long-running dispute saw the retailer win an EU trademark registration in 2014, only for the Icelandic government to win a ruling in 2019 which invalidated the retailer’s claim. It claimed the move would stop the country’s businesses from describing their products as Icelandic.
