Tesco criticised for selling Easter eggs four months early

Easter Eggs Tesco
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Tesco has been slammed by customers for already selling Easter eggs four months early.

Despite the Christmas period ending just days ago, some of the Big 4 grocer’s stores have already begun to prepare their shelves for Easter, which falls on 9 April this year.

As a result, shoppers took to social media to express their confusion over the chocolate eggs being available to buy in supermarkets already.


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Labour & Co-op Member of Parliament for Plymouth Sutton & Devonport, Luke Pollard tweeted: “It’s 1 January 2023 and in my local Tesco Express you can buy Easter Eggs but you can’t buy any actual eggs.”

Another customer tweeted: “Easter Eggs in Tesco the other day. Absolutely nuts”

“Easter is over 3 months away. Could you not have waited until after 6th January so we could finish celebrating Christmas first?.” another Tesco customer said on New Years Eve, the seventh day of Christmas.

MP for Ealing Central and Acton, Rupa Huq added: “It’s still definitely December and well within the 12 Days Of Christmas but Tesco Ealing Broadway shelves full of Easter eggs and bunnies as far as the eye can see?!”

According to Tesco, the early Easter eggs are on the shelves due to customers like to buy ahead of time.

A spokesperson for the Big 4 grocer told Sky News: “It’s a few weeks until customers are able to choose from our full range of Easter products.

“However, we know some of our customers like to buy their eggs early, so we have started selling a small selection in some of our stores.”

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Tesco criticised for selling Easter eggs four months early

Easter Eggs Tesco

Tesco has been slammed by customers for already selling Easter eggs four months early.

Despite the Christmas period ending just days ago, some of the Big 4 grocer’s stores have already begun to prepare their shelves for Easter, which falls on 9 April this year.

As a result, shoppers took to social media to express their confusion over the chocolate eggs being available to buy in supermarkets already.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Labour & Co-op Member of Parliament for Plymouth Sutton & Devonport, Luke Pollard tweeted: “It’s 1 January 2023 and in my local Tesco Express you can buy Easter Eggs but you can’t buy any actual eggs.”

Another customer tweeted: “Easter Eggs in Tesco the other day. Absolutely nuts”

“Easter is over 3 months away. Could you not have waited until after 6th January so we could finish celebrating Christmas first?.” another Tesco customer said on New Years Eve, the seventh day of Christmas.

MP for Ealing Central and Acton, Rupa Huq added: “It’s still definitely December and well within the 12 Days Of Christmas but Tesco Ealing Broadway shelves full of Easter eggs and bunnies as far as the eye can see?!”

According to Tesco, the early Easter eggs are on the shelves due to customers like to buy ahead of time.

A spokesperson for the Big 4 grocer told Sky News: “It’s a few weeks until customers are able to choose from our full range of Easter products.

“However, we know some of our customers like to buy their eggs early, so we have started selling a small selection in some of our stores.”

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