Food manufacturer BakeAway is set to launch ready-made, dairy-free pancake band OaYeah! hitting shelves in time for Pancake Day.
Made from an oat-based milk alternative, OaYeah!’s pancakes are available in both an ‘original’ pack of six and a ‘fluffy’ American style pack of four.
Launching exclusively in Big 4 grocer Sainsbury’s from 15 February at RRP £2.40, the new brand will also be rolling out to other supermarket giants in spring.
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As well as dairy-free, the pancakes are also non-high in fat salt or sugar (non-HFSS), and contain up to 45% less saturated fat and sugar compared to conventional ready-to-eat pancakes.
“We’re delighted to launch OaYeah! in the UK just in time for Pancake Day. We see this launch as a real category game changer,” BakeAway marketing manager, Jennie Bosson said.
“We know that Gen Z consumers are passionate about trying dairy-free and healthy alternatives, OaYeah! provides an entry point into the pancake category for these consumers.”
Bosson added: “By using our oat based dairy alternative, Oat-no-M!lk, we have created a delicious pancake which is HFSS compliant and contains up to 45% less saturated fat and sugar than traditional pancakes.”