HelloFresh has launched climate labelling across its UK recipes to help customers make more sustainable food choices.
The initiative comes in direct response to the meal kit company’s recent Life Cycle Assessment which found ingredients to be by far the biggest contributor to emissions.
An internal survey also found that two thrids of HelloFresh customers wanted to know more about ingredient emissions.
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Working with research company HowGood, the partnership measured the climate impact of recipes by looking into the amount of greenhouse gas emissions generated by the agricultural production and food processing required to obtain ingredients.
The new climate label ranks five UK recipes and looks to guide customers towards more sustainable food choices, with the labelled recipes having just over 70% less CO2e emissions than the average HelloFresh recipe.
Within its environmental footprint assessment spanning across the supply chain, the average meal from HelloFresh was also found to have 25% lower CO2e emissions, in comparison to the same meal prepared with ingredients purchased from a supermarket.
“Our mission is to change the way people eat forever – empowering our customers to make choices that are right for them has always been at the core of that mission,” HelloFresh UK CEO, Adam Park said.
“Introducing the climate label is one of many steps we’re taking as part of our commitment to provide full menu transparency and to enable our customers to take back control when it comes to their food decisions.”
