Lidl GB has revealed the best time to stock up on Christmas goods ahead of the festive shopping surge next week.
As the German discounter anticipates a big spike in shoppers in the run-up to Christmas, the update has been designed to help customers plan ahead and pick the best times to avoid masses of people.
The best times to shop are believed to be between 8am and 10am, and from 6pm onwards, as shown in data analysis from Lidl’s opening hours last Christmas.
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Furthermore, the middle of the day was the busiest last year, with stores seeing the highest levels of footfall between 12pm and 2pm.
The discounter is expecting to see a similar trend this year, as customers visit their local stores to get their festive favourites and all that the middles aisles of Lidl have to offer.
Customers are encouraged to use the Lidl Plus app which also allows them to check how busy their local store is in real-time, allowing them to avoid the festive crowds.
The app also offers customers exclusive weekly rewards and discounts for their next shop after they’ve scanned their digital card at the till, with discounts of up to 25% on selected products.
The news comes as Lidl and Sainsbury’s have become the latest supermarkets to join Aldi in cutting the price of Christmas vegetables to 19p each, marking the start of the annual supermarket price war.