M&S is set to showcase how its Christmas food is developed and made in an hour-long ITV episode.
Airing on 21 December at 9pm, viewers will be introduced to product developers, store colleagues, key suppliers and customers as the retailer prepares for the busy festive season.
With store filming locations including Newcastle’s Silverlink site where food and drink aisles are being stocked for Christmas and M&S’ Clapham branch, the episode will also travel to Ireland, Wales and the east coast of Scotland.
Viewers will get a glimpse of a light up chocolate box designed with M&S product developer and Lir chocolates, a Christmas sourdough, as well as a look at the new festive sandwich at the supermarket giants store support centre.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
The episode will also showcase a behind the scenes of M&S’ 2022 TV Christmas advert which first aired last month, featuring comedian Dawn French reprising her role as the Christmas Fairy.
“Since long before I joined the business, M&S Food has been synonymous with Christmas and customers always turn to us at this important time of year for some M&S magic,” M&S Food director of marketing and hospitality, Sharry Cramond said.
“This year, more than ever, they have told us that they want to protect Christmas and put food at the heart of it.
“In this ITV show we lift the lid on how we create the magic and show the lengths that our suppliers and developers go to – going that extra mile to produce the most exciting and delicious Christmas products, all carefully sourced and manufactured to the high standards customers expect and always offering fantastic value.”
Cramond added: “Christmas at M&S is fun, frantic and full-on as we get ready for the most exciting time of year with colleagues pulling out all the stops to make Christmas extra special – and ITV cameras have captured it all. I can’t wait for the show.”
