A.G.Barr, the parent company of Irn-Bru, Rubicon and Funkin, has acquired energy drink brand Boost Drinks for £20 million.
The energy drink firm will continue to be run independently from the office in Leeds, operating as a standalone supported business unit within the AG Barr Group.
In a statement, Boost Drinks CEO Simon Gray said the Boost team ” under my leadership” will remain “exactly the same, as will the way we do business, and the products we offer.”
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“This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands, he added.
“We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.”
Earlier this year Boost appointed former Morrisons and Wilko brand manager, Anjna Mistry, to the position of brand controller.
In her new position, she will lead the consumer marketing team to deliver strategies across product and marketing communications and report directly into marketing and international business director Adrian Hipkis
