Tesco has rolled out its annual food collection, looking to support the Trussell Trust’s network of food banks and FareShare over the winter period.
Launching in stores today (1 December) for the next three days, this marks the tenth anniversary of the Big 4 grocers partnership with FareShare and the Trussell Trust.
Encouraging shoppers to donate products to their local store, Tesco is topping up the value of these offerings by 20%.
Products most needed by the charities will be highlighted in stores, while customers will be able to pick up pre-filled donation bags.
Shoppers will also be able to make a small donation by rounding up their bill when purchasing shopping or through donating Clubcard vouchers online.
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“Our customers have been incredibly generous during our decade-long partnership with the charities and have helped to donate more than 100 million meals worth of food to date,” Tesco CEO Ken Murphy told Lichfield Live.
“This is going to be a difficult winter for food banks and charities and every can, packet or jar our customers donate to this weekend’s Tesco Food Collection will make a difference. We will top up all those donations with 20% in cash to support the charities.”
Trussell Trust chief executive, Emma Revie added: “We are extremely grateful to Tesco for the invaluable support that they have provided to food banks across the UK over the last decade.
“Tesco and its customers are the biggest single source of food donations for the Trussell Trust’s network of food banks, but our partnership has also offered far more than just food.
“Now, at a time when food banks in Staffordshire are facing a tsunami of need created by the soaring cost of living, the support is appreciated now more than ever before. We encourage anyone who is in a position to make a donation to take part in the Winter Collection, you’ll be helping keep food banks open this winter.”