Poundland has unveiled its full Christmas dinner offering at £5 per head as it looks to help shoppers save during the cost-of-living crisis.
The discount retailer’s festive feast includes a range of chilled and frozen food which is rolling out to 500 stores.
For a total of £25 for a family of five, Poundland’s main course features a 2kg turkey crown, roast potatoes, stuffing, pigs in blankets, gravy and a selection of vegetables including parsnips, carrots and brussels sprouts.
To make the Christmas dinner a four course spread, at £34.25, shoppers can also add a prawn cocktail starter, desserts such as a black forest gateau, millionaire cheesecake or Bailey’s profiteroles, as well as a selection of cheeses.
Subscribe to Grocery Gazette for free
“This is no cracker joke – for the first time we’re making sure millions of our shoppers can buy their Christmas dinner at Poundland,” Poundland commercial director, Tim Bettley said.
“Hundreds of our stores now have chilled and frozen food with stores now also offering fresh fruit and vegetables. And in more and more places across the UK, we’re offering an alternative to the big supermarkets, whether it’s for everyday meals or the special ones like Christmas Day.”
This comes as grocery retailers Tesco, Asda and Heron Foods have launched their Christmas dinner offerings each with competitive price points.
While leading retailer Tesco was first to introduce its bargain meal deal this year at £24.05 for a family of five, Asda’s spread came in at a total of £22 and Heron Foods is currently taking the lead at the lowest price of £18.75.