Heron Foods launches family Christmas dinner for £15

B&M’s discount food retailer Heron Foods has launched its frozen Christmas dinner which can feed a family of four for £15.

Looking to help shoppers save amid the cost-of-living crisis, the range includes a selection of festive staples such as a Turkey Joint with Pork, Sage and Onion Stuffing, Roasted Root Vegetables, Cauliflower Cheese, Aunt Bessie’s Duck Fat Roast Potatoes and Yorkshires, as well as Brussels Sprouts and Pigs in Blankets.

Bought separately the eight products total to £20.56 however when bought together in the deal, this offers a £5.56 saving.

At £3.75 per person, the Christmas dinner will be available across Heron Foods stores from 27 November.

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“We’re delighted to be bringing this fantastic-value festive dinner deal for our customers in the lead-up to Christmas Day,” Heron Foods managing director, Tony Dobbs said.

“So many families across the country are feeling the effects of the cost-of-living crisis and we’re hoping this deal will help those families enjoy one of the most iconic British Christmas traditions without worrying about the cost.”

This comes as research by self storage provider Ready Steady Store found that for a family of six, among the UK’s largest supermarkets, Aldi came in cheapest at £25.49 for a festive feast.

Comparing nine Christmas dinner staples, Asda came in closely behind at £26.97 followed by Tesco and Sainsbury’s.