Schwartz has launched its first-ever range of instant gravy products in three different flavours, named Schwartz Signature Gravy.
The new products are available in beef, chicken, and onion, with the gravy granule mixes featuring a selection of Schwartz’s signature herbs and spices.
The range is rolling out in Tesco and Asda stores across the UK with an RRP of £2.75 and can currently be purchased online from Ocado and Amazon.
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Accompanying the launch, new research from the seasonings brand has revealed the extent of Britain’s love for gravy.
With autumn marking the official start of ‘gravy season’ – almost a third (30%) of Brits consume gravy the most between September and November, rising to 58% in winter.
According to the data, Oxford was revealed to be the UK’s ‘gravy capital’, with 41% of residents claiming to ‘love’ the accompaniment.
On top of that, Sunday was revealed as the nation’s favourite ‘gravy day’, with 47% of people citing it as the day they’re most likely to enjoy it.
The study also found that Brits are no longer content with gravy straight out of the box, as half (49%) use current gravy offerings as a base before adding their own ingredients at home.
“As our findings show, we are without doubt a nation of gravy lovers, so when launching our new gravy, we knew we had to call in the experts to give it the seal of approval – and what better people to ask than the residents of the UK’s ‘gravy capital’, Oxford,” marketing vice president at Schwartz, Chris Nelson said.
“The extent of the nation’s love of gravy goes far beyond traditional combinations, with people enjoying gravy with salad and mac and cheese and even cereal.”
Nelson says that there have always been differences when it comes to gravy preferences in the UK, and “chips and gravy is one of the biggest food debates,” he added.
“But clearly, one thing everyone agrees on is that you can’t have a roast dinner, mashed potato or Yorkshire pud without a splash of gravy.
“We are excited to launch a range of gravies with a boatload of flavour for any occasion.”
The news comes as UK plant-based business THIS partnered with Schwartz to improve its chicken recipe over the summer.
