Cinnabon has launched its first delivery service across the UK, allowing customers to receive sweet baked treats within 48 hours of the order being placed.
Following demand from ‘Cinnafans’, the newly launched service by EG Group, master franchisee of the US bakery, will give consumers the option to securely order ‘Cinnapacks’ of two, four or six of their baked favourites.
Flavours currently on offer in the service include the Classic, Chocobon, Caramel Pecanbon and limited-edition Lotus Biscoff Bon with further items to be added in the future.
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The launch is EG’s first e-commerce platform with a franchise partner, signalling the Group’s continued efforts to provide customers with a streamlined customer experience.
In the coming weeks, customers will be able to purchase vouchers for friends and family redeemable both online and at Cinnabon locations across the UK.
Coupled with EG’s existing nationwide bakery rollout, the delivery service will ensure UK residents can receive fresh products regardless of where they are located.
“We are excited to launch our delivery service across mainland UK to bring Cinnabon’s goodness to more customers across the country,” food & beverage director at EG Group Europe, Mohammed Tayab said.
He added: “The launch strengthens EG’s existing Foodservice offering and represents a significant milestone in our journey as a leading Foodservice and retail convenience operator.
“We look forward to continuing our partnership with Cinnabon to deliver the highest quality products and better serve our customers across the UK.”
In related news, Asda’s billionaire owners the Issa brothers saw EG Group’s Q2 profits slump, as the petrol station forecourt and convenience retail business said, “the cost-of-living squeeze remains front of mind for all of us” in September.
