Waitrose has launched its 2022 Christmas ad campaign, showcasing the dedication, effort and care that goes into every step of making the big day special.
The advert – which is making its television debut tonight during the final of The Great British Bake Off – highlights the hard work that the supermarket’s suppliers put in throughout the year.
The working cast of real-life partners and suppliers are shown working all year round, with the preparation scenes depicting various challenges faced throughout the year, from farmers working through the hot summer to get their crops ready to Brussels sprout picking in the torrential rain.
The 60-second advert, which is set to the classic soundtrack of “It’s beginning to look a lot like Christmas” by Bing Crosby, finishes with the message that ‘it’s the care we put in that makes Christmas this special’.
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Waitrose is also launching a series of product adverts highlighting key products from its festive range, including free-range bronze feathered turkey, Heston from Waitrose fig and pear mince pies in triple cheese pastry and Waitrose No.1 blood orange and white chocolate quenelle.
Waitrose head of marketing Emma Isaac said: “Christmas is a very special period, and we don’t often talk about the time and effort Waitrose Partners and our many farmers, growers and producers spend making the day magical for our customers.
“This year we wanted to do something different from the norm that’s inspired by our Partnership Purpose and builds on why Waitrose food is ‘Food To Feel Good About’.
“So we decided the care, hard work and dedication of our suppliers and partners deserved the spotlight in this year’s campaign because at the end of the day we couldn’t do Christmas without them.”
1 Comment. Leave new
What is spread on the pastry. Looks like a mince pie. But the topping I dont no what it is.