Chupa Chups, the world’s number one and original lollipop brand, is introducing Fr-ooze Pop, a new playful sweet treat with oozing candy gel.
Launching later this month, the latest addition to the iconic Chupa Chups portfolio is a “fun twist on the classic lollipop.”
Fr-ooze Pop comes in three flavours – strawberry, blueberry, and tropical.
The FMCG giant, which leads the confectionary market generating over £8million in annual sales, is targeting existing consumers who know and trust the quality of its products but want to “experiment with new candy formats,” parent company Perfetti Van Melle said.
Each lollipop has an individual RRP of £1.
“We are delighted to be expanding the Chupa range with the introduction of our latest innovation,” brand manager at Chupa Chups, Kate Howe said.
She added: “This super-fun product blends fruity flavour with the novel experience of the candy gel oozing down the lollipop to create the ‘fr-ooze’ taste sensation.
“There is a huge appetite for fruity tasting sweet treats, making the time perfectly ‘ripe’ to launch this delicious interactive creation.”
The news comes as confectionary manufacturer Perfetti Van Melle has unveiled new paper bottle packaging set to roll out across its Mentos Pure Fresh Gum range.
