British shoppers are planning to buy more canned goods to keep costs down this winter, a new survey has revealed.
According to research conducted by international food and drink group Princes, a third (31%) of British consumers are planning to buy more canned products over the next 12 months as the cost-of-living crisis continues to put a squeeze on finances.
Out of over 1,000 consumers who were surveyed, the research indicated that those planning to buy more canned goods cited lower prices and longer shelf lives as the main motivations for doing so.
To save money on groceries, respondents said they were most likely to buy more dry pasta (46%), rice (41%), canned baked beans (40%) and canned tomatoes (35%).
Over a third (33%) said they plan to do more batch cooking, while 34% responded saying they expect to add far more vegetables or pulses to main meals to make them go further.
The Prince’s survey also found that British consumers were looking to reduce costs through ‘heating or eating’, a critical choice for shoppers amid the current energy and inflation crisis.
43% highlighted that they believe canned grocery products cost the least to cook and are therefore an effective energy saving tactic as food becomes increasingly expensive.
Planning director for Prince’s, Ruth Simpson, said the supplier planned to “do more to help families during the unprecedented cost of living crisis,” such as sharing recipes for cheap meals online and where to find low-cost ingredients.
The news comes as Princes UK commits to sourcing and selling 100% sustainable and certified tuna from Marine Stewardship Council (MSC) fisheries by the end of 2025.
