Sainsbury’s and Danone water brand, Evian has unveiled a ‘Return4Reward’ scheme looking to encourage recycling among the Big 4 grocers customers.
Launched in partnership with technology company Re-universe, the scheme which began yesterday (17 October) at Sainsbury’s Enfield store, will see shoppers able to recycle water bottle packaging in return for the chance to win tickets to the Wimbledon 2023 finals.
Continuing for the next two weeks, the return scheme drop-off point features a QR code which when scanned along with the barcode on an Evian bottle, will enter users unto the competition draw.
As a sponsor of Wimbledon 2023, the scheme will also be active via return points across its grounds and in Wimbledon town centre.
This also comes as the partnership looks to see how Digital Deposit Return Schemes can enhance the DRS’ planned to be rolled out in Scotland next year and across England, Wales and Northern Ireland in 2024.
“As part of our ongoing commitment to make it easier for customers to recycle we’re pleased to be partnering with Evian to provide an incentive that we hope will help encourage shoppers at our Enfield branch to recycle their Evian bottles,” Sainsbury’s director of product and innovation, Claire Hughes told Nam News.
“We are dedicated to testing and trialling new initiatives in order to reduce, reuse, replace and recycle packaging whilst helping our customers do the same and hope this collaboration will help us to continue doing that, playing our part in helping to protect the planet for generations to come.”
Evian head of marketing, Dillon McEvoy added: “We are proud to work in collaboration with a retail partner that is aligned with our ethos and ambition of operating with a circular approach to plastic usage, as we know Sainsbury’s shoppers are becoming increasingly eco-conscious in their shopping habits.
“This transformative collection system is just the first step in our journey with Sainsbury’s to help achieve our shared goal of operating as circular brands.”
