Tesco has launched a £1m golden token ‘lucky dip’, giving shoppers the opportunity to donate a £10,000 Golden Grant to a local charity.
Taking place on Saturday 15 October, shoppers in 100 large supermarkets across the UK will be given the chance to take part in a lucky dip to find specially created gold versions of its iconic blue voting token.
The tokens – which are worth £1million in grants to local good causes – will only be available between 12 noon and 1pm on the day.
Shoppers who find the golden tokens will then be able to choose which of the three local good causes in that store’s current vote will receive a £10,000 Golden Grant. They will also receive a Tesco voucher as a thank you for taking part.
There is one ‘digital’ golden token which customers can win by nominating a charity through the Tesco Golden Grants competition, which will be running on the @Tesco Twitter channel.
Tesco CEO Jason Tarry said: “We have never donated to so many communities in just a single day.”
“£10,000 can make a huge difference to local groups and help them weather the current rises in costs. We’re giving customers who visit the stores taking part a chance to make help a good cause that’s doing amazing work on their doorstep.”
The £1million donation marks £100 million in Community Grants being given to more than 50,000 good causes since they were launched in 2016. Good causes that have benefited include breakfast clubs, food banks, Meals on Wheels, playgrounds and green spaces, parks and green spaces, counselling and support services for young people and children’s sports teams.
England Lioness, Ella Toone, has teamed up with Tesco to launch the Golden Grants by surprising ATF (Achieve, Thrive, Flourish) in Basildon with the first golden token. ATF is a group which works with young people and communities and was one of the first ever recipients of a Tesco Community Grant.
Ella Toone said: “I’ve seen first-hand the amazing work that local groups do and how they support their communities. It’s more important than ever that they get the vital funding they need through projects like Tesco Community Grants, so they can continue making such a huge difference to so many people.”
The Golden Grant charitable initiative is being launched as the rising cost of living is also affecting local groups, with additional funds vital at the moment to help them keep going. Many groups starting to offer hot meals or warm spaces in addition to their usual services.
