Asda asks customers to have a ‘real self-checkout’ of their chests as part of Breast Cancer Awareness Month

Asda, Breast Cancer Now and CoppaFeel have encouraged shoppers to check their ‘boobs, pecs and chests’ as frequently as their weekly shop, in the supermarket’s latest marketing and awareness campaign.

Dreamt up by creative agency Havas London, ‘The Real Self-Checkout’ campaign highlights the fact that regularly checking your chest and being aware of the symptoms and signs of breast cancer could help save your life.

Read more on Marketing Beat.

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