Lidl GB has pledged to sell 100% free range eggs by the end of 2024.
In a bid to reinforce its commitment to the welfare and conditions in which hens are housed, Lidl has become the first UK discount grocer to make the commitment.
The move builds on the grocer’s existing pledge to work with suppliers to phase out the sale of eggs from caged hens in stores by 2025.
It also results in, by the end of 2024, all of Lidl GB’s fresh shell eggs will be RSPCA Assured.
“We know that, in addition to the taste, the welfare and conditions in which hens are housed is important to our customers,” Lidl GB chief trading officer Martin Kottbauer said.
As part of its commitment to championing British produce, 100% of Lidl GB’s fresh shell eggs are sourced from British suppliers and are produced under the British Lion Mark.
The grocer also added as is working closely with its egg suppliers, introducing longer-term contracts to help ensure that they have security and certainty needed to invest for the future.
Kottbauer continued: “Our commitment to selling 100% free range eggs by the end of 2024 builds on our strong credentials as a grocer which sources sustainably and responsibly, offering the highest quality produce at affordable prices.
“Whilst our overall market share is currently 7.1%, we know that 12% of all fresh shell eggs are bought through Lidl, and we therefore hope that this commitment will help create positive change across the industry.”
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What are they doing about chicken, and turkey, welfare?