Morrisons launches internal ad agency for suppliers

Morrisons has launched an internal advertising agency, the Morrisons Media Group, which will help supplier brands deliver bespoke campaigns to the grocer’s extensive customer base.

The new agency was unveiled at the supermarket’s annual Suppliers’ Conference in Bradford earlier today and will use creativity, data and technology to help brands develop insight-led, innovative campaigns that maximise return on investment.

Read the full story at Marketing Beat.

InnovationMarketingNewsSupermarkets

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